OTT is an “Over the top” media service offered to viewers over the Internet instead of using traditional means of cable or broadcast providers. OTT & Video are interweaved but are not similar things. OTT is a platform through which video content is delivered to access for the end-users. OTT platform is not just limited to movies and TV but also is changing the consumer taste of watching live any television programs, for example, sports, events & concerts, movies or news, etc.
It is a fact that Video content on OTT platform service can be viewed on any type of smart device such as computers, laptops, mobile devices, TV sets, etc. OTT content is content that is streamed from an OTT content service provider. It is not a device but content to be consumed through Smart TVs, Apple TVs, PlayStation, Amazon Fire Sticks, Xbox, Chromecast, or other streaming device applications. OTT offers third party media to the end-users by transmitting IP packets to ISP.
OTT can be differently quoted as many partners are involved in the delivery of the content, advertising, and measurement streaming. OTT includes the following benefits:
- The audience watching the video content via any apps or websites provides the live streaming experience that bypasses the traditional distribution.
- Users using smart TV sets or Set-Top box devices are connected to the internet with in-built internet connectivity & functionality to the streaming app devices such as Apple TV, Google Chromecast, Amazon Fire & Blu-ray players, gaming consoles, etc.
- Live video streaming with subscriptions from the providers can deliver the live TV channel services such as Netflix, YouTube Live, Amazon Prime, Disney+ Hotstar, Hulu, Hulu Live TV, PlayStation Vue, DirectTV Now, etc.
- Subscription Video-on-demand users get free access to view the video content that is later monetized via advertisements.
- OTT comprehends access to live stream of linear specialty channels parallel to traditional satellite or cable TV service provider that is streamed via public internet instead of closed & private owned network such as Set-Top boxes.
- OTT is a simple & easy go platform accessible with minimal things that require only a stable internet connection & a device to view for the user.
- The video streaming content accessible on OTT is cost-friendly with minimum charges packages as compared to other cable TV premium packages.
- OTT platforms enable users to browse & view their favorite media contents with no bar to any location by just logging into a personal streaming account.
- The innumerable variety of media content available ranging from news, sports, kids content, TV shows, movies, documentaries, etc.
- User has the freedom to relish favorite shows on OTT anytime, anywhere across the globe via VOD service.
With this consequently, we will be intended to replace our TV cable operator services with OTT platform services in the future which delivers live media streaming content easily with a seamless internet network that sounds appealing to the young, educated, sophisticated & wealthier audience keen on using such services without hesitancies. With the emergence of the OTT platform, cable subscribers are facing unexpected lost earnings for their companies with cancellation in services. As a result, in the marketing world, advertising groups have got a chance to push their content to the target audience.